Accounting For Decision Making Essay Example | Topics and Well Written Essays - 2250 words

Accounting For Decision Making - Essay Example To do this, we had to conduct research on the two companies’ performance over the years and analyzed the data using financial ratios and statistical graphs. From our findings we found out that fantastic holdings has good gross profit margins but has higher expenses rates which reduces the net profit margin (Whiteside 2007). It was also evident that fantastic holdings has good profits in comparison to the input as given by the investors and has also good use of its assets to make high sales. Fantastic holdings limited were also noted to have good debtors and creditors turnovers. This is a good indication that the company has good strategies of dealing with debtors and offsetting their debts to creditors. On the other hand, super retail group company shows high liquidity in terms of offsetting short term debts (Whiteside 2007). From the analysis, it is recommended to an investor to invest in fantastic holdings limited. Those in need of loans from the companies are advised to con sult super retail group company. These findings are discussed in details in the sections below. Table of contents 1.0 Executive Summary ....................................................................................2 2.0 Introduction ................................................................................................. 4 3.0 Profitability ................................................................................................ ..4 4.0 Efficiency .................................................................................................... 5 5.0 Financial Stability ....................................................................................... .7 5.1 Short Term .......................................................................................... 7 5.2 Long Term ........................................................................................... 7 6.0 Limitations .......................................................................... ..........................8 7.0 Recommendations .......................................................................................10 8.0 List of References .........................................................................................11 9.0 Appendices ...................................................................................................12 10.0 Assignment Planner ................................................................................ ..14 11.0 Mark Sheet ............................................................................ ...................16 2.0 Introduction This report analyzes two big companies; fantastic holdings limited and super retail group limited. Fantastic holdings limited is a big company dealing in manufacturing and sale of furniture. It manages over 125 retail stores running in five different chains of goods. The chains include; Le Cornu, original mattress factory, FHL, national retailers fantastic furniture and push and Dar e gallery. It is also a major manufacturer of mattresses and sofas (Plunkett & Plunkett Research 2008). On the other hand, super retail group is a leading company having eight groups. This includes; super cheap auto and super retail commercial, rebel, ray’s outdoors, FCO fishing camping outdoors, gold cross cycles, BCF boating camping fishing and Amart sports. The company has specialized in the retail of sporting, automotive goods and leisure equipment (Madaan 2009). This report tries to analyze the progress of the two companies financially in regard to profits gained over certain periods of time, sales returns and profitability of the two compan